advertising / cover-worthy pets
For a creative portfolio course in the strategic communication program, my copywriting partner (Kelli Jacobs) and I were tasked with producing an advertising campaign for Petcurean's Go! Solutions line of pet food. This pet food is luxurious, with meal titles like Wild Boar and Roasted Duck. We wanted to focus on this idea of luxurious pets, so we came up with a series of advertisements that show luxurious pets on magazine covers like "Vanity Tail," "Cosmopawitan" and "Furie Claire." This is meant to show that if your pet is eating Go! Solutions, they are worthy of magazine covers. They are elite and special. We want to show consumers that this food isn't just for any pet.