illustration / lade!

For a creative portfolio course in the strategic communication program, my copywriting partner (Kelli Jacobs​) and I were tasked with creating an advertising campaign for King Oscar, a manufacturer of sardines. Our big idea was that for health aficionados seeking ways to shake up their diet, King Oscar sardines are a unique dietary addition that help individuals take charge of their health and defend their bodies. We know sardines aren't the most traditionally appetizing snack, so we wanted to portray the sardines as toy soldiers that are dedicated to keeping you healthy. I created the illustrations for this project using Procreate on an iPad.