web / theta instagram

During my time as Online Media Director of the Alpha Mu chapter of Kappa Alpha Theta, I worked to develop a consistent, recognizable brand across all social media channels. Of all the social media platforms, I focused the most heavily on Instagram. With the help of nine women on my social media committee, I posted two to four times a week on Theta's Instagram feed and increased Mizzou Theta's Instagram following by 31 percent.