advertising / under no illusion

MOJO Ad is a student-run, full-service advertising agency at the University of Missouri. Strategic communication students apply to be a part of this agency in their final year as their capstone course. In the fall semester, MOJO students research, write and design the State of the YAYA report, a report for companies, marketers and other industry professionals to learn about the YAYA (Youth and Young Adult) market. In my role as an art director for MOJO ad, I utilized my publication design and strategic communication skills when designing this volume of the report. My tasks included art directing the photoshoot, making infographics and laying out the pages. This report received a regional American Advertising Award for the Collateral Material - Printed Report category.  

View the full report here.

The team: Kylie McCalmont (account executive), Hannah Pohl (graphic designer), Paige Stortz (content manager), Megan McKeough (copywriter), Cullen Ecoffey (video producer)