advertising / unlock your wings
A campaign created in my introductory strategic communication design and visuals course alongside Tori Foushee (account executive) and Kelli Jacobs (copywriter). We created an original survey that over 130 college students across the country responded to. We discovered that the main reason students rode Bird scooters was just for fun, and they were more likely to ride with friends than to ride alone. We wanted to make riding a Bird an adventure, thus the tagline "Unlock Your Wings" and the out-of-this-world imagery shown throughout the campaign were born. The project included a logo redesign, print advertisements, digital executions, social media makeovers, out-of-home advertisements and a television spot.