advertising / sweet streams

For a creative portfolio course in the strategic communication program, my copywriting partner (Kelli Jacobs​) and I were tasked with introducing a new streaming service, Disney+, to the market. We wanted to use a fun, illustrative style and show children who are fanatics of a Disney franchise or movie. We came up with the headline "Sweet Streams." Everyone has a Disney show they love, so this campaign will appeal to both the young and young at heart.