advertising / the spirit of vespa

For a creative portfolio course in the strategic communication program, my copywriting partner (Kelli Jacobs​) and I were tasked with creating an advertising campaign for Vespa Primavera. We decided on this campaign with the tagline "The Spirit of Vespa." By personifying these scooters, we hope to attract spirited individuals who want to make a statement wherever they go. A Vespa is more than a vehicle; it's an accessory to express who you are.